To get the critical
information, a manager must ask five key questions:
1.
What
does your competitive environment look like?
2. In the last 3 years, what have your competitors
done?
3. In the same period, what have you done to them?
4. How might they attack you in the future?
5. What are your plans to leapfrog them?
- Jack Welch on the Importance of Critical Information