Trying to convince businesses to do something they aren't currently doing has been a source of angst my entire career. I've been selling my inventions for a long time.
Over the years, I've learned that if I'm selling a variation of an apple, I had better find someone who is buying apples.
I've spent too much time showing my ideas to people in different industries. The truth is that most people aren't willing to take a chance on something outside their comfort zone. It's too hard of a sell — even if you have a great idea.
- Stephen Key