· Face Reality.
Business leaders who avoid reality are doomed to failure.
· Act on Reality Quickly! Those who truly face reality can’t stop there. They must adapt
their business strategies to reflect that reality, and they must do so quickly.
·
Turn
Your Business Around. Stick your head in the sand,
says Welch, and you will fail. Face reality, and you may turn a bad situation
into a great one.
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